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The new device is the follow-up to the Galaxy S2, the best-selling Android handset and the only smartphone to rival the iPhone in sales. It brings new software such as voice recognition, a bigger and sharper screen and 50GB of online storage through a partnership with Dropbox.
Samsung Galaxy S3 sets up 'two horse race' with Apple
The new device is the follow-up to the Galaxy S2, the best-selling Android handset and the only smartphone to rival the iPhone in sales. It brings new software such as voice recognition, a bigger and sharper screen and 50GB of online storage through a partnership with Dropbox.
The Galaxy S3 is also the official Olympics phone and will be intensively
marketed over the summer, giving it a head start on the next iPhone, which
is expected to be introduced in autumn.
"While the Galaxy S3 will be highly desirable for enthusiastic and
advanced users, Samsung will have to build on the already popular Galaxy
brand and push it hard to various distribution channels before the iPhone 5
is launched," said Malik Saadi, an industry analyst at Informa Telecoms &
Media.
The Galaxy S3 is the highest-profile of a handful of devices that qualify as
what industry jargon has labelled "superphones",which have
advanced features such as quad-core processors and 4G mobile internet
access, enabling advanced graphics and more sophisticated apps. The others
so far on the market include the HTC One X and LG Optimus 2X.
The excitement Samsung was able to generate around its new flagship, which was
unveiled at an event at Earl's Court last night, underscored how other
Android manufacturers such as HTC have failed to to effectively respond to
Apple's marketing and hardware lead.
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