11:23
The iPad is a new technology that could transform the world of public communications
The iPad is a new technology that could transformthe world of public communications.
Subject: Contrepied of http://italkbylorry.blogspot.com/ (Lorry Blog Marcoux)
by Annie Laforest
After reading the miniessai Lorry Marcoux posted on Sunday 30 May, an obvious thing caught my attention. The author of this text seems to confuse technology and technique. It
is true that the iPad is among the new technologies that could
completely revolutionize the world of public communication, but the
reasons why this might occur are not due to the reasons that lead to my
opinion.
The reasons she gives are all simplistic and would be applicable to the use of a smart phone or a laptop. In his essay, we read that the iPad provides power to the real-time Web 2.0, but also from anywhere ... it easier for professional public communications by the size of the screen easier to read and penetration of e-mails ... it can comment on live events from anywhere ... it is a great innovation for any organization that wants to use social media or join the blogosphere that ... it is a very good tool for any publicist who must interact with the web 2.0 and keep an eye on what is going on ... but all of these reasons may apply to the use of a smart phone or computer laptop.
What surprises me more is that the iPad to read "proves to be a very good tool for any publicist who must interact with the web 2.0 and keep an eye on what is going on. "(Marcoux. 2010) Many other technologies allow PR and communicators interact and keep informed, however, it differs in any way the iPad these other technologies at this level.
In my opinion, which could differentiate the iPad from other existing technologies currently this is how it could transform public communications by its penetration into the middle of the print edition. Dumenco as Simon mentions in his article "Just How Much Saving of the Media Does the IPad Need to Do, Actually?" The iPad could be seen as the savior of print media especially newspapers and magazines. (Dumenco. 2010)
Nicolas Gary even proposes that "the iPad looks set to shake up the market for ebook readers, but more importantly, it will help to grow - presumably by bringing people to read. Because the tool is a complete convergence, and a global platform bringing together all truly needs, even those who do not yet exist, consumers ... "(Gary. 2010) If teens have moved away from reading, I also think it is likely they will bring, as the Ipad solicit any sense what will motivate them to continue their intellectual approach . Differently of course. But no less good.
As stated Michel Lévy-Provençal, Director Multimedia Studio France 24, "We are facing a new object that is neither a computer nor a phone." (France 24. 2010) It goes even further by saying: "This is a window into a world that is cybernetic hybrid and more. This opening suggests the possibility of a world of "augmented reality" in which we would not be "on" the Internet, but "in" Internet. Instead of being connected only at the computer, it will soon be all the time at home, but also while walking. The prestigious American research institute at MIT is working on a project that also goes in this direction: it attempts to develop a tool that would not project images on a screen, but in the real world. "(France 24. 2010)
"We are facing a new object,that is not a computer or a telephone.This is a window into a world that is hybrid and cybernetic more. "Michel Lévy-Provençal, Director Multimedia Studio France 24.To view the video, click here
I fully endorse these views. The iPad will go well beyond telephony or computers as they are understood today. It will perhaps even a bridge between the world of paper and the virtual.
Benefits that open a new pathThe comfort offered by this new technology should allow the user to increase the consultation time information. At least, that's what qu'espèrent editors and owners of magazines and newspapers that have their market and profitability down sharply today. Indeed, some studies have shown that the user spends half the time when he consults a magazine on his PC. (Moses, Lucia. 2010)
The fact that the iPad is easy to carry would also increase the frequency of reading, because the information is more easily "transportable". According to a study by Zinio, this new accessibility increases the amount of consultations as well as the time allocated to the consultation content: "Readers are aussi Their Accessing digital magazines on the iPad More Often than on the PC, selon Jeanniey Mullen global evp and CMO, Zinio. "(Moses, Lucia. 2010)
"We read clearly three times more newspapers and magazines when you have an iPad. A revolutionary finding, said Paul Carton, ChangeWave analyst, who reads the coffee grounds as others, but sees long-term implications for the press are important. Reading behaviors on iPad, are as follows: 50% use it to read newspapers, 38% read magazines. To get in touch with the owners that an ebook reader meet. "(Gary. 2010)
Because this new technology provides access to content richer, more diverse, more accessible and available in a different way, its presence in the world of communications should leave significant traces. It also certainly transform the profession. The journalist will give more and take virtual reference accustomed to to link the various information it will make available. It may even transform the way content writing, seeking to further stimulate the five senses.
I recently had the pleasure of leafing through the pages of Time Magazine on the new Apple tablet. I found myself put my finger on my lips to turn the page ... This page ad with a new car allowed me to rotate the image itself and transform in three dimensions so that I can better grasp the beauty of this new model. Schedule a video allowed me to view inside the vehicle and offered me the opportunity to trace a dealer near where I stood.
This will have no end ... Make a petition online by readers listed by keywords or simply "tag" based on the content they visit, because it is this that when we talk it comes to Web 3.0.
New applicationsNew applications that will be developed will necessarily become an added value to this tool. For example, public relations or advertising would benefit from the development of applications that enable them to measure the time spent in consultation with their ad or their content, geolocation consumers and readers, the number of clicks generated by a promotion or public engagement, the number of downloads of a file made, and even track the number of transfers a file in a first publication. I stop the list here, but I will conclude by noting that the more it will be possible to develop applications for measuring feedback (feedback) or increase the interactivity with the audience, this tool will transform more portrait communicator and public communications.
Here's an example: France 24 has developed an application to be present on the iPad upon its release. Completely free and available in three languages, French, English and Arabic, it catalyzes the entire contents of videos and writings chain. It is also possible to watch live the antenna in full screen mode. *
It has also developed a new tool, a map of the world which are located all contents of France 24. The user can read the articles or videos that deal with the news of his region. (France 24. 2010)
If the iPad wins his bet and offer more and better than that offered by magazines, newspapers and books paper, feed our curiosity and all will benefit. But décloisonnera more intellectual properties. Virtual libraries will explode their shelves. The authors and publishers of foisonneront by all borders. The control of information is even more difficult to manage because the technology is more accessible and attractive. Certainly, users will be delighted. And beyond this digital universe renewed, the environment will be respected. This is a technology that will transform the face of the world!
Subject: Contrepied of http://italkbylorry.blogspot.com/ (Lorry Blog Marcoux)
by Annie Laforest
After reading the miniessai Lorry Marcoux posted on Sunday 30 May, an obvious thing caught my attention. The author of this text seems to confuse technology and technique. It
is true that the iPad is among the new technologies that could
completely revolutionize the world of public communication, but the
reasons why this might occur are not due to the reasons that lead to my
opinion.The reasons she gives are all simplistic and would be applicable to the use of a smart phone or a laptop. In his essay, we read that the iPad provides power to the real-time Web 2.0, but also from anywhere ... it easier for professional public communications by the size of the screen easier to read and penetration of e-mails ... it can comment on live events from anywhere ... it is a great innovation for any organization that wants to use social media or join the blogosphere that ... it is a very good tool for any publicist who must interact with the web 2.0 and keep an eye on what is going on ... but all of these reasons may apply to the use of a smart phone or computer laptop.
What surprises me more is that the iPad to read "proves to be a very good tool for any publicist who must interact with the web 2.0 and keep an eye on what is going on. "(Marcoux. 2010) Many other technologies allow PR and communicators interact and keep informed, however, it differs in any way the iPad these other technologies at this level.
In my opinion, which could differentiate the iPad from other existing technologies currently this is how it could transform public communications by its penetration into the middle of the print edition. Dumenco as Simon mentions in his article "Just How Much Saving of the Media Does the IPad Need to Do, Actually?" The iPad could be seen as the savior of print media especially newspapers and magazines. (Dumenco. 2010)
Nicolas Gary even proposes that "the iPad looks set to shake up the market for ebook readers, but more importantly, it will help to grow - presumably by bringing people to read. Because the tool is a complete convergence, and a global platform bringing together all truly needs, even those who do not yet exist, consumers ... "(Gary. 2010) If teens have moved away from reading, I also think it is likely they will bring, as the Ipad solicit any sense what will motivate them to continue their intellectual approach . Differently of course. But no less good.
As stated Michel Lévy-Provençal, Director Multimedia Studio France 24, "We are facing a new object that is neither a computer nor a phone." (France 24. 2010) It goes even further by saying: "This is a window into a world that is cybernetic hybrid and more. This opening suggests the possibility of a world of "augmented reality" in which we would not be "on" the Internet, but "in" Internet. Instead of being connected only at the computer, it will soon be all the time at home, but also while walking. The prestigious American research institute at MIT is working on a project that also goes in this direction: it attempts to develop a tool that would not project images on a screen, but in the real world. "(France 24. 2010)
"We are facing a new object,that is not a computer or a telephone.This is a window into a world that is hybrid and cybernetic more. "Michel Lévy-Provençal, Director Multimedia Studio France 24.To view the video, click here
I fully endorse these views. The iPad will go well beyond telephony or computers as they are understood today. It will perhaps even a bridge between the world of paper and the virtual.
Benefits that open a new pathThe comfort offered by this new technology should allow the user to increase the consultation time information. At least, that's what qu'espèrent editors and owners of magazines and newspapers that have their market and profitability down sharply today. Indeed, some studies have shown that the user spends half the time when he consults a magazine on his PC. (Moses, Lucia. 2010)
The fact that the iPad is easy to carry would also increase the frequency of reading, because the information is more easily "transportable". According to a study by Zinio, this new accessibility increases the amount of consultations as well as the time allocated to the consultation content: "Readers are aussi Their Accessing digital magazines on the iPad More Often than on the PC, selon Jeanniey Mullen global evp and CMO, Zinio. "(Moses, Lucia. 2010)
"We read clearly three times more newspapers and magazines when you have an iPad. A revolutionary finding, said Paul Carton, ChangeWave analyst, who reads the coffee grounds as others, but sees long-term implications for the press are important. Reading behaviors on iPad, are as follows: 50% use it to read newspapers, 38% read magazines. To get in touch with the owners that an ebook reader meet. "(Gary. 2010)
Because this new technology provides access to content richer, more diverse, more accessible and available in a different way, its presence in the world of communications should leave significant traces. It also certainly transform the profession. The journalist will give more and take virtual reference accustomed to to link the various information it will make available. It may even transform the way content writing, seeking to further stimulate the five senses.
I recently had the pleasure of leafing through the pages of Time Magazine on the new Apple tablet. I found myself put my finger on my lips to turn the page ... This page ad with a new car allowed me to rotate the image itself and transform in three dimensions so that I can better grasp the beauty of this new model. Schedule a video allowed me to view inside the vehicle and offered me the opportunity to trace a dealer near where I stood.
This will have no end ... Make a petition online by readers listed by keywords or simply "tag" based on the content they visit, because it is this that when we talk it comes to Web 3.0.
New applicationsNew applications that will be developed will necessarily become an added value to this tool. For example, public relations or advertising would benefit from the development of applications that enable them to measure the time spent in consultation with their ad or their content, geolocation consumers and readers, the number of clicks generated by a promotion or public engagement, the number of downloads of a file made, and even track the number of transfers a file in a first publication. I stop the list here, but I will conclude by noting that the more it will be possible to develop applications for measuring feedback (feedback) or increase the interactivity with the audience, this tool will transform more portrait communicator and public communications.
Here's an example: France 24 has developed an application to be present on the iPad upon its release. Completely free and available in three languages, French, English and Arabic, it catalyzes the entire contents of videos and writings chain. It is also possible to watch live the antenna in full screen mode. *
It has also developed a new tool, a map of the world which are located all contents of France 24. The user can read the articles or videos that deal with the news of his region. (France 24. 2010)
If the iPad wins his bet and offer more and better than that offered by magazines, newspapers and books paper, feed our curiosity and all will benefit. But décloisonnera more intellectual properties. Virtual libraries will explode their shelves. The authors and publishers of foisonneront by all borders. The control of information is even more difficult to manage because the technology is more accessible and attractive. Certainly, users will be delighted. And beyond this digital universe renewed, the environment will be respected. This is a technology that will transform the face of the world!
Inscription à :
Publier les commentaires (Atom)
0 commentaires: